The P’s in Marketing Mix

Product

A product is an item that is produced to satisfy the needs of people/s. The product can be intangible or tangible and it can be in the form of services or goods. Producing a product should be in the right place when it is needed. Example, selling food in the food court.

Price

The price of the product is the amount that a customer has to pay to enjoy the product. Price is very important component of a marketing plan as it will determines the company survival. Adjusting the price has a big impact on the entire marketing strategy and demand of the product. Example, selling a higher price for Es Buah while it’s Ramadhan season.

Place

Choosing the right position and place can be efficient throughout the whole process of Producing and Distribution of a product. This will make a great impact of the outcome cost of a company. Example, build a food factory in the farm.

Promotion

Promotion is a very important component of marketing as it can increased sales and branding. The element of a great promotion are Advertising, Sales promotion, Public Relation, and Sales Organization. Example, advertising in the form of radio media.

People

In Service industries people are the most important element of any service, because they tend to produced and consumed services at the same time and in marketing they are important because they are the ones who deliver the service. Hire a good quality of people can maintain or increased the value of the company itself. Example, conduct a training program for employee.

Process

Process is about making cutting the system and the process to make a product effective and efficiently to minimize cost. Example, purchasing goods directly to the distributor.

Physical Evidence

In the service industries, there should be physical evidence in the service that was delivered because there are no physical attributes to a service, so a consumer tends to rely on a Physical evidence. Example, information of services in the form of website.